Codastra is a movement spearheaded by IIT Bombay engineers and their mission is to continuously innovate the best techniques of empowering the next generation of software developers with world class tools and transform the technical education delivery system in India by making it accessible to the common man.
I created a mind-map of the associations of the brand, starting with Astra which translates to a weapon in Indian Mythology and secondly it being a coding education platform. Drawing inspiration from lines of code and developer workspaces, I decided to merge it within the mascot of an owl, which is a symbol of wisdom and fierce intelligence. This would appeal to young kids to make the brand icon easy to recognize.
I sketched out various iterations of the logo. The initial version of the logo consisted of a spear-head, which comes from the 'Astra' reference in Indian mythology. However, the team preferred the mascot direction a lot more.
When it comes to logos, I aim at designing something that perfectly explains the nature of the business and is also a visual representation of its name. I prefer having the references subtly hidden instead of making them very obvious.
Using Golden Ratio circles to design the icon and ensuring the text and logo are visually balanced.
Purple and green are known to have a calming effect on the mind, are conducive to learning and complement to each other, making them the best choice for a brand operating in the Ed-tech space.