Piggyment is a startup co-founded by me. The brand manufactures custom paint by number kits and ships them to your doorstep. You start by sending us a photo that you want to paint, and then we begin putting together a kit that would offer you a canvas with outlines of the painting you wish to paint and the paints that you would need to complete the job.
I quickly listed down the words associated with the brand and what the brand itself stands for. I created a word map with it and used them as inspiration for color palettes, patterns or layouts. In this case the main term I wanted the logo to convey was Colorful. I used "Piggy" from the brand name to create a mascot for our brand.
I rapidly sketched out all the possible concepts I could come up with without trying to spend too much time in making it look perfect. Once I felt I had enough good concepts to choose from, I picked the best ones and ran them through my co-founder.
Using Adobe Illustrator and fine-tuning the shapes, colors, and typography.
The quirky nature of this Airbnb Cereal Font font appeals to people of all age groups and at the same time, it conveyed the welcoming nature of the brand. I played around with the font kerning to make it stand out.
The mood-board served as an inspiration for most of the colors used in the Logo. The palette has been divided into 2 parts namely, the palette for the mascot and another one for the rainbow.
Moving on to the printable materials, I started with designing the instruction booklet and a Thank-you card. These would be included in the kit and would help someone who hasn't even tried their hand at painting. I made sure to account for even the minute basics such as taking care of paintbrushes and paints and even went over the advanced tips for getting the perfect results with the kit.
Each Package contains :