JEDI toolkit for conversational UI designers.

The Challenge

Most Conversational UIs (CUI) today are designed only for the masses and exclude the minorities. Designers working on these CUIs aren't

The Solution

We came up with a Toolkit consisting of worksheets, cards and a set activities to help Conversational UI designers establish their design space better. With our toolkit CUI designers can now consider Justice, Equity, Diversity and Inclusivity into their design decisions.

My Role

Product Designer

Cards for User Groups, Use Cases and Consideration

Activity cards designed to help Designers brainstorm various aspects of Justice, Equity, Diversity and Inclusivity during the Ideation phase

So, you wanna know
how it works?

Keep scrolling to watch our product overview..

Worksheet 1

Establishing the Design Space

The product team collaboratively works on defining the problem. The worksheet is intended to help designers take into consideration the target user groups, their use cases and external factors effecting their users. Doing so in the first step would help the team think about the JEDI aspect of their product right from the start.

Step 1

Designers pick up
one of each card

  • User Group card
    consisting of commonly excluded user groups.
  • Use Case card
    containing possible Use cases for their target audience
  • Considerations card
    containing possible considerations to be made with respect to the context of the use case and user group.

Step 2

Fill up the first worksheet with the ideas generated from the card sets

Worksheet 2

Understanding Interactions

Designers now role-play as users from the excluded user groups and note down the friction points between Human-Human communication and Human-Bot interaction.


Choose a common interaction and roleplay as users from your excluded user groups.


Observe and note down the differences in the interaction and user emotions after switching.

Worksheet 3

Building the Persona Spectrum

A person recovering from eye surgery might temporarily have limited or no vision. Another person might face this barrier in certain environments, like when dealing with screen glare out in the sun. How would your product adapt to this range of people and circumstances with similar needs?Building a persona spectrum of people with temporary or situational impairments helps us create more equitable experiences.

Map out all the users facing similar impairments and create a spectrum of user personas.
Design for real people in real situations.

Worksheet 4

Expert Interviews

Using the worksheets completed in the previous steps, now designers can conduct user interviews with people who fit their requirements. Incase a person with a permanent disability isn't available for an interview, designers can recruit people from their respective persona spectrums to get credible insights.

Designers can now reflect on their design decisions and get insights from real people

So, what went into the making of the JEDI Toolkit ?

Scroll down to get a glimpse into our Design process...

We started with a broad Design prompt

that went along the lines of..

"How can we make Conversational UIs
by, for and about
Justice, Equity, Diversity
and Inclusivity?"

and that began our journey
of finding the best solution

Step 1

Coming up with

Way of Communication

Unclear and Non-directed dialogues overwhelm the user. Users find it frustrating when a CUI ends the conversation abruptly.

Personality and adaptability.

CUIs fail to be versatile and adaptable as they do not account for variations in personal characteristics and emotional states.

Biases in existing databases

Biases of all kinds: cultural, social, racial, etc., exist in the datasets used to train the CUI’s as they are designed to work best for the majorities.

Context of the user and use-case

CUIs are not designed considering the context of the user. CUIs fails to provide recommendations of restaurants with wheelchair access depending on their user.

Step 2

Being overwhelmed with the vastness of the problem

The prompt was too broad and we were asked to narrow it down to a specific use case and target audience given the project timeline and limited resources. We spent countless hours brainstorming just trying to find a small segment within JEDI for conversational UIs but found that there were too many moving parts to the problem and selecting one was turning out to be impossible.

Step 3

Taking a Detour

We noticed that every team working on this design prompt was struggling to find with choosing a direction for the project. The lack of resources online the entire process much more difficult. Hence we decided to pivot from solving for a specific use case to helping designers behind these conversational UIs throughout their entire design process.

Step 4

Conducting user research

We conducted research across designers from various levels of expertise in this field and mapped out their emotional journey to synthesize research observations and reveal deeper insights.

Using FigJam boards for interviewing CUI Designers

Research insights
from our interviews

We noticed a recurring pattern in our interviews where a majority of the designers faced significant difficulty narrowing down the problem space and during their research. Designers also could not fully realize what Justice, Equity, Diversity and Inclusivity look like in terms of designing a Conversational UI. This validated our assumption on the need for something to help CUI designers. 

Step 5

Lots of prototyping

Using insights from our user research, we worked on creating 4 revisions of prototypes. Ranging from Worksheets, Cards which focused only on one step of the entire design process to finally ending up with an entire toolkit aimed at assisting Conversational UI Designers across their entire design process.

Final product
aimed at guiding designers across the entire process

  • Establishing the Design space
  • Understanding Interactions
  • Building the Persona Spectrum
  • Expert Interviews

Designed for teams collaborating
in-person and remote

The JEDI toolkit is being offered in two main mediums, Print and Figma Template for teams working in-person and remotely respectively. The Printable version is optimized for being printed on an A3 sized sheets and the Figma template was chosen over Miro taking into consideration the team size limitations on Miro.